As a student not far from graduation, I often think about jobs. I ran across the following tweet when searching for #wine, so I checked it out.
— iWineMaker (@iWineMaker) September 13, 2012
Even though it was first tweeted back in September, this tweet still shows up in a search because people are still talking about it and retweeting it. I think it’s still a popular topic because many people don’t think of the wine industry in a traditional business manner.
Instead, the industry is faced in a more recreational light. Wine, along with the wineries and vineyards who produce wine and grapes, are romanticized by the general public. When one usually thinks of enjoying a glass of wine, they think of doing so while relaxing by a gently roaring fire, while enjoying a candlelight dinner or during a stop at a small California winery. Wine can and is enjoyed during those situations, but it’s also enjoyed while eating leftovers and watching a Redbox.
But how do people make a wine that appeals to such a variety of people? Well, there’s a number of people involved. First, it starts out with the grape grower or a viticulturist. Then in larger wineries, there are interns or other workers who work to crush and destem the grapes. In smaller wineries, these duties might also belong to the actual winemaker, who has several other duties as well. Once again, depending on the size of the winery, a wine maker could also qualify as an enologist or a vintner.
There’s also a label designer, which now is more commonly housed under a winery’s marketing department, along with communication professionals who help with public relations and promoting the wines. If the winery has a tasting room, then there are also tasting room associates that help customers with their tasting experiences. And of course, there are the owners, Chief Executive Officers, Chief Financial Officers, financial advisers and more. Those jobs don’t even take into consideration jobs not directly related to wineries, but still involved in the industry like a sommelier or wine columnists and bloggers whose jobs are also devoted to wine.
As I hope you can see from my thoughts, the wine industry is more than just bottles on the shelf. There are a number of people that contribute to the final product, and just like any other business, jobs for people with a variety of degrees and experience.